Yes I jumped on the Apocalips bandwagon! But I was good and only bought 1 shade, mainly because the others my Boots had didn't appeal to me.
I bought Celestial, a rosey pink shade.
The shade is lovely, not too bright and can be worn everyday. The product itself is kind of a cross between a stain and a gloss, I found that even when the product had worn off my lips had been stained a nice muted shade.
When I visit a larger Boots store I would be tempted to buy some more shades, I like the nude one they do.
I would recommend you give these a try and at £5.99 they are really affordable!